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Beyonce Confronts Her Past Selves In Big New Pepsi Ad
Pepsi really needs a hit ad campaign — the soda has been in a years-long sales funk— and Beyonce might just have delivered the goods.In a new commercial out today, Beyonce is show rehearsing in a dance...
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Beyonce Wears Every Outfit That Made Her Famous In New Pepsi Ad
Beyonce released a new commercial today for Pepsi in which she confronts some of her past looks from old music videos.We did the world a huge favor by going through the video, frame by frame, and...
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PepsiCo Exec Admits That Diet Pepsi Is Basically Only For Women
This week, Diet Pepsi confirmed what consumers have suspected for a while — the brand is for only half the population: women."It's targeted at females who love home design,"Amy Spiridakis, Diet Pepsi's...
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Why Pepsi Can Take 18 Months To Make A New Ad (PEP)
At most companies, the marketing chief picks an ad agency to work with on a permanent, ongoing basis and the agency creates a dedicated account team to work with that client. The advantage of the...
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Beyoncé Might Have A $50 Million Pepsi Deal, But She Wants You Drinking...
Even though Beyoncé signed a $50 million deal with PepsiCo to be its official brand ambassador, the singer is peddling other beverages too. Specifically: She wants you to drink Budweiser.She's...
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Mountain Dew Doesn't Want You To See This 'Racist' Ad That Glorifies Violence...
Mountain Dew pulled its latest ad, made by rapper Tyler, The Creator, after it got slammed by critics for promoting racial stereotypes and normalizing, if not glorifying, violence against women.The...
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Tyler, The Creator Is Defensive About The 'Racist,' Sexist Mountain Dew Ad He...
Earlier today we reported that Mountain Dew pulled its new ad that rapper Tyler, The Creator made after it was widely criticized for both racism and glorifying violence against women.The ad stars...
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Tyler The Creator Says Mountain Dew Execs Loved His Racist, Sexist Goat Ad...
Although Mountain Dew has apologized and pulled the latest installment in rapper Tyler, The Creator's three-part video series after critics said it was "arguably the most racist commercial in history"...
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Mountain Dew-Loving Goat Intimidates Assault Victim Out Of Snitching
When Mountain Dew released its first "Felicia the Goat" commercial back on March 20, PepsiCo thought it had a good thing going. The spot is bizarre: An angry goat (voiced by rapper Tyler, The Creator)...
View ArticleWe Recreated The Pepsi Challenge To See What People Really Like
The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola.Upon tasting the colas, drinkers are asked which...
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Now Mountain Dew Bought Promoted Tweet To Apologize For #Fail 'Racist' Ad...
Good morning, AdLand. Here's what you need to know today:Earlier this week, Mountain Dew found itself in the middle of a PR disaster after one of its ads, made by rapper Tyler, The Creator was panned...
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People Don't Recognize Beyoncé In Ads Unless She's Blonde
Apparently, we prefer Beyoncé blonde.Last week, H&M released two similar new ads to promote its beachwear collection featuring the African American singer. In one of the spots, Beyoncé sports a...
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REPORT: Pepsi In Talks To Buy Make-Your-Own Soda Company Sodastream
TEL AVIV (Reuters) - PepsiCois in talks to buy Israel's SodaStream International, whose machines make carbonated drinks from tap water, for $2 billion, the Calcalist financial newspaper reported on...
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Pepsi's Chief Design Officer On How To Invest In Innovation
The fast-paced business world is focused on results and returns, but truly innovative companies have a culture focused on long-term gains where innovation can thrive. Mauro Porcini, the chief design...
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The Logo Of One Of The World's Biggest Brands Is Hidden In This Beautiful...
"Where's Waldo" fans will love this new German ad campaign in which Pepsi has embedded its logo into intricate, interlaced blue and red blood vessels.Without any text from ad agency BBDO Dusseldorf,...
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Pepsi's Naked Juice Agrees To Pay In Lawsuit Over 'All Natural' Labels
Naked Juice, the fruit and vegetable drink maker, agreed to a $9 million settlement in a class action lawsuit, LA Weekly reports.The plaintiffs had accused the company of falsely labeling some of its...
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These Are Biggest Client Conflicts Created By The Most Massive Ad Company...
When a major marketer chooses to spend hundreds of millions of dollars with a certain ad agency, it usually doesn't expect its arch rival to be housed under the same roof.But after holding companies...
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Coca-Cola And Pepsi Are Still Silent About Their Ad Agencies' Huge New...
Yesterday, we broke down the biggest conflicts of interest that exist under the newly minted Publicis Omnicom Groupe— a merger of the former second and third largest advertising holding companies in...
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Katy Perry And Pepsi Are Giving Twitter Fans A Lot Of Creative Power [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Pepsi's partnership with singing sensation Katy Perry is extending to the Twitterverse. Fans can decide which of two unreleased songs from her...
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Corporate Executives Think These Are The 10 Best Brands In America
A report released Tuesday by brand consulting firm CoreBrand found that soft drink stalwarts Coca-Cola and Pepsi are America's most respected brands among a group of 10,000 vice-president level...
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