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Meet The Harvard-Educated Brazilian Billionaire Who's Buying Up America's...
Jorge Paulo Lemann, the chief investor and strategist at 3G Capital, recently bought Heinz (along with Warren Buffett) to go along with two other American brands he controls: Burger King and...
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Unilever Apologizes For Ad Comparing Coming Out To Shooting Dad In The Heart
Unilever, the parent company of both Axe and Dove, had to apologize for a rogue ad for Flora margarine that likens coming out of the closet to shooting your dad in the heart.A poster shows the words...
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Pepsi Spokeswoman Britney Spears In Hot Water After Investing In Coca-Cola
Remember when Britney Spears was a spokeswoman for Pepsi and starred in that super catchy "Joy of Pepsi"commercial?Spears made a whopping $8 million from the Pepsi deal in 2001 — and now she's...
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Pepsi Calls Soda Slump An 'Improved Performance' — And Anyone Who Disagrees...
PepsiCo released its Q3 earnings report earlier this week, and when it comes to its flagship soda unit, it starts off looking good:Despite a challenging LRB [liquid refreshment beverage] category, NAB...
View ArticleKyrie Irving's 'Uncle Drew' Is Back For Pepsi Max Again [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Cleveland Cavaliers star Kyrie Irving donned his old-man makeup once again in the latest "Uncle Drew" video for Pepsi Max, only this time he's...
View ArticleSodaStream Is Coming Back To The Super Bowl With Another Ad Targeting Coke...
Good morning, AdLand. Here's what you need to know today:At-home soda-making machine SodaStream will return to the Super Bowl this year with another ad targeting industry giants Coca-Cola and Pepsi....
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Pepsi Forced To Apologize For Cristiano Ronaldo Voodoo Doll
Pepsi's Cristiano Ronaldo ads went viral yesterday, but in the worst way possible for the company.Before yesterday World Cup qualifier between Portugal and Sweden, Pepsi's Swedish branch posted several...
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Pepsi's Extraordinary Plan To Fool Your Taste Buds
Pepsi is trying to disprove the old adage that the better something tastes, the worse it is for your body.According to Ad Age, the soda giant is working with the biotech company Senomyx to produce a...
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How Pepsi's Grammatical Errors In Social Media Hurt Its Fight Against Coke
According to a recent study, customers value proper grammar more than anything else in their social media interactions with brands.That's bad news for Pepsi, which makes more grammar errors on LinkedIn...
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See Which Major Restaurants Serve Coca-Cola Vs. Pepsi
Coca-Cola recently lost its contract with Buffalo Wild Wings to Pepsi. The deal represented a victory for Pepsi in the infamous "soda wars." We researched 34 of the top restaurant chains to see if they...
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PepsiCo CEO Indra Nooyi Writes Letters To Her Employees' Parents
Since becoming CEO of one of the largest multinational food and beverage companies in the world, PepsiCo's Indra Nooyi has made bonding with key employees a top priority.Apparently, that also includes...
View ArticlePepsi's Super Bowl Halftime Intro Is Awesome
All of New York City pulses with music in Pepsi's Super Bowl Halftime Show intro.Giant hands play the Guggenheim like a drum, traffic in Columbus Circle is spun like a turntable, the Empire State...
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Jeff Gordon Pulls Off Even Better Driving Prank On An Unsuspecting Reporter
The new Jeff Gordon Pepsi commercial is another prank video, and this time there’s proof that it’s real.In the original commercial, an incognito Jeff Gordon took a car salesman on a joy ride before...
View Article5 Subliminal Sex Messages Hidden In Ads For Wholesome Brands
<div>Please enable Javascript to watch this video</div> Subliminal messaging has been part of advertising for a long time. And more often than not, that...
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The Truth About The Soda Machines At South By Southwest
South by Southwest, an annual tech and music conference in Austin Texas, is in full swing. And there's something funny about soda machines at the Austin Convention Center, where 40,000 people have...
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New Pepsi Ad Shocks Londoners Waiting At Bus Stop
Aliens, giant robots and a tiger appeared greeted stunned travelers on the streets of London when Pepsi Max launched the latest in its "‘Unbelievable" campaign.The brand adorned a typical London bus...
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A New Pepsi Ad Shocks Londoners Waiting At The Bus Stop
Pepsi Max kicked off its 'Unbelievable' campaign by pranking commuters sitting inside a typical London bus stop.A stop on New Oxford Street was rigged with hidden digital technology that tricks...
View ArticleHere's What Happens To Your Brain On Caffeine
<div>Please enable Javascript to watch this video</div> Did you know that caffeine doesn't actually give you energy?We dug deep into the...
View ArticleWe Recreated The Pepsi Challenge To See What People Really Like
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Coke Just Stopped Using A Chemical That's Also A Flame Retardant — But That's...
Coca-Cola is removing the controversial ingredient Brominated Vegetable Oil (BVO) from Powerade, Consumerist reports.But if you are getting ready to cheer and gleefully guzzle down some Powerade, you...
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