Clik here to view.
COKE VS. PEPSI: The Story Behind The Neverending 'Cola Wars' (KO, PEP)
Coca-Cola and Pepsi have been battling each other for more than a century.It's a legendary brand rivalry.The fight has often gotten personal. Most recently, Pepsi went after Coke's famed mascots: the...
View ArticleClik here to view.
Internal Email Shows Budweiser and Pepsi Have Teamed Up In War Against...
PepsiCo and Anheuser-Busch InBev have doubled down on a joint pact to promote Bud Light, Pepsi and Doritos in tandem ahead of the Super Bowl.It won't be good for Coca-Cola.The Bud/Pepsi products will...
View ArticleClik here to view.
A Surge Fanatic Is Building An Army To Bring Back The Extinct Soda
More than 21,000 people are pleading with Coca-Cola to bring back Surge, the soda it discontinued a decade ago. The Facebook group, which calls itself the SURGE Movement, was founded by 24-year-old...
View ArticleClik here to view.
Making Orange Juice Involves Up To A Quintillion Variables
A glass of orange juice seems like one of the simplest things in the world. That might be true if you squeeze it yourself, but when you try to make it for millions of consumers, it turns out to be...
View ArticleHow Pepsi Retaliated Against Coke During The Super Bowl
Coke vs. Pepsi. A constant battle in stores, online, and in ads. And during the biggest ad day of the year, we should have known better than to think they would play nice in the Super Bowl.Pepsi...
View ArticleClik here to view.
Costco Kicks Out Coke And Replaces It With Pepsi In Food Courts
Coca-Cola is out and Pepsi is in at Costco.Costco has confirmed that all of its foodservice locations will be switching from Coke to Pepsi products, Jeffrey Klineman at BevNET reported.It will start...
View ArticleClik here to view.
Tropicana Is Selling This Orange Juice Dress For Nearly $900
PepsiCo, maker of the Tropicana orange juice brand, is promoting its Trop50 low calorie brand extension by selling a limited edition Richard Nicoll dress in the U.K. for £555, or nearly $900.According...
View ArticleClik here to view.
Mountain Dew Has A New Breakfast Concoction That Takes A Big Shot At The...
The folks at PepsiCo are rolling out a new drink this month.It's called Kickstart — a drink made with 5 percent juice, Vitamins B and C, plus extra caffeine — and the new concoction is meant for folks...
View ArticleNow Pepsi Cans And Hot Pockets Are Doing The Harlem Shake [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Always wanting to stay on top of the "cool new thing" of the moment, it's almost impossible for a brand to ignore an internet trend. (Remember...
View ArticleClik here to view.
INSTANT MBA: Women Need To Trust Other Women At Work
Today's advice comes from Indra Nooyi, CEO of PepsiCo, via The Wall Street Journal:"On the professional side, I had mentors who gave me feedback ... I was very happy that these mentors stepped up and...
View ArticleClik here to view.
Beautifully Illustrated Ads From The 1950s When Pepsi Went Upscale Against Coke
Historically, Pepsi has a fantastic advertising reputation.In recent decades, it's been focused on youth and pop culture. (Nicki Minaj is a current brand ambassador.) The brand has, of course, had its...
View ArticleClik here to view.
Pepsi's Global Marketing Chief Is Out After $1 Billion In Lost Sales (PEP)
PepsiCo's global chief marketing officer, Salman Amin, has left the company to become COO at S.C. Johnson, Ad Age reports.Amin will be the 29th senior brand manager to leave Pepsico since 2008.The...
View ArticleClik here to view.
Pepsi, The No.1 Soda In Thailand, Just Had Its Market Share Wiped Out By A...
For years, Pepsi was the No.1 soda in Thailand, with a 48 percent market share. Coke was only the second most popular drink there, with 42 percent.But all that changed late last year when PepsiCo...
View ArticleJeff Gordon Puts On A Disguise, Takes Innocent Car Salesman On A Suicidal...
Donning glasses and a fake goatee, world famous NASCAR driver Jeff Gordon pranks a car salesman into taking a test drive with him in a 2009 Chevy Camaro. "I don't know if I can handle it," said a...
View ArticleClik here to view.
Pepsi's Most Successful Viral Video Ever Is Completely Fake
Last week Pepsi released what is already the 14th most-shared branded video of all time.The spot shows NASCAR driver Jeff Gordon putting on everyman makeup and facial hair, going to a used car...
View ArticleAD OF THE DAY: PepsiCo Doubles Down On The Psychotic Goat Meme (PEP)
An oddly hilarious new Mountain Dew commercial is the second this year from PepsiCo to feature a homicidal goat (the first was Doritos' Superbowl spot, "Goat 4 Sale").The video features Felicia The...
View ArticleClik here to view.
Pepsi Is Completely Changing What Its Bottle Looks Like
For the first time in almost 17 years, Pepsi is completely changing the shape of its familiar bottle.The new, strange, twisty shape is certainly different from what we're used to, but VP of marketing...
View ArticleClik here to view.
Pepsi Is About To Get Yet Another Big Redesign Effort (PEP)
Pepsi, which got a new logo and a new set of package designs back in 2008, is about to get yet another redesign, according to Ad Age.While the core logo won't change, the company will become more...
View ArticleClik here to view.
15 Unapproved Ads That Got Top Brands In Trouble
Last week, Ford experienced an unexpected PR disaster when creatives at JWT India — the Ford Figo's agency of record — released an unauthorized ad on the internet that shows Silvio Berlusconi tying up...
View ArticleClik here to view.
Kyrie Irving's 'Uncle Drew' Is The Hottest Bobblehead In Sports
Earlier this month, the Cleveland Cavaliers gave away Kyrie Irving bobbleheads. But what made this promotion different was that 50 lucky fans also received an "Uncle Drew" bobblehead, based on the...
View Article
