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FRITO-LAY CMO: The Days Of Traditional Mass Marketing Are Over
The marketing world is changing. Marketers have more channels than ever to get their message across, but not everyone out there is doing it right. We spoke with Ann Muhkerjee, SVP and CMO of Frito-Lay...
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Is The Perfect Diet Cola On The Horizon?
NEW YORK (AP) — Coke and Pepsi are chasing after the sweet spot: a soda with no calories, no artificial sweeteners and no funny aftertaste. The world's top soft drink companies hope that's the elusive...
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This Insane 'Subway Snowboarding' Ad For Mountain Dew Was Just Banned In...
An in-game ad for PepsiCo's Mountain Dew which showed a guy snowboarding down a subway escalator, grabbing a rope attached to a train, and then grinding on the rails for several hundred yards behind...
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See The List of 27 Brand Managers Who Left Pepsi As Sales Collapsed (PEP)
PepsiCo just lost its top executive on Gatorade, one of the few drinks brands where business is heading in the right direction at the troubled beverage giant. Sarah Robb O'Hagan, president-Gatorade...
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5 Reasons Pepsi Would Be Insane To Change The Diet Pepsi Formula (PEP)
PepsiCo denies it is changing either the taste or the formula of Diet Pepsi in 2013, but according to the Wall Street Journal the soda giant is considering switching the drink's current artificial...
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Obama Is Advertising In Video Games — Today's Ad Brief
President Obama is advertising in video games like Madden NFL 13 to get the youth vote. Carl's Jr's "Bouncing Steakhouse" gif shows advertisers how to use animated photos. PepsiCo: 10% of the beverage...
View ArticleHere's Sofia Vergara's First-Ever Pepsi Commercial From When She Was 17
Sofia Vergara has had an ongoing endorsement deal with Pepsi since 2011, but the 40-year-old "Modern Family" star's relationship with the brand goes back way further than that. Buzzfeed dug up this...
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Pepsi Social Media Chief Sums Up His Strategy In One Word: 'Homophily' (PEP)
George Smith, senior manager/social and CRM strategy at PepsiCo, used a bizarre word to describe Pepsi's social media strategy today at Business Insider's Social Media ROI conference: "homophily." He...
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Check Out These Obama and Romney Portraits Made Entirely Of Cheetos
Remember those beef jerky portraits of Romney and Obama? Well, Cheetos decided it wanted to get in on the action, too. The portraits debuted on Facebook this morning as a part of Cheetos' "Vote 4 The...
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SOURCE: PepsiCo's Over-Zealous Procurement Staff Is Strangling Adspend (PEP)
At the beginning of this year, when PepsiCo CEO Indra Nooyi approved a $500 - $600 million boost to the company's ad budgets, the news should have been greeted with joy by the ad agencies handling the...
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Pepsi Blames Unions And Labor Day Coming On The 'Wrong' Day For Sales Decline...
PepsiCo had a bizarre explanation for the decline in its soda and beverage sales in North America in its 10-Q filing with the SEC: Labor Day came on the wrong day this year. It's true that sales can...
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Here's The 'Fat Blocking' Soda Pepsi Is Advertising In Japan
It sounds too good to be true, and it probably is. In Japan, the Suntory beverage company -- PepsiCo's sole distributor in Japan since 1997 -- is marketing "Pepsi Special," a black-and-gold bottle...
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SodaStream CEO: Coke And Pepsi's Business Model Is 'Insane' (SODA)
SodaStream CEO Daniel Birnbaum has an incentive to disparage his rivals — but nontheless he made a strong argument as to why Coke and Pepsi are "antiquated" and "insane."Some unusual candor in an...
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Pepsi Case Shows How The Internet Is Ruining Promo Contests
Pepsi might want to rethink how it handles online promotions.The soda giant was publicly condemned by the UK's Advertising Standards Authority (ASA) after it refused to pay members of one family tens...
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Beyoncé Is Pepsi's New $50 Million Brand Ambassador [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Already having starred in five of the brand's ads, Beyoncé is now officially Pepsi's brand ambassador. The multi-year campaign, which the NY...
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Lays Has An Absolutely Bizarre Flavor That's A Smash Hit In China
Lays launched a new smash hit in China: potato chips flavored with Pepsi and chicken. Chicken cooked with Pepsi is a popular entree in China, so the chips weren't difficult to sell, executives told...
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Pepsi Is Quietly Working To Defeat Diet Coke
Diet Pepsi executives quietly changed its sweeteners so it would taste better for longer. "In addition to aspartame, cans of Diet Pepsi found in New York, Omaha, Neb., and the Bay Area now list...
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Here's The Real Reason No One Drinks Diet Pepsi Anymore (PEP)
Diet Pepsi will get a relaunch campaign from TBWA/Chiat/Day in mid January with ads starring actress Sofia Vergara under the tagline "Love Every Sip." (The drink will also be sold with a different...
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Here's The Real Difference Between Coke And Pepsi
Pretty much everyone has a preference between Coke and Pepsi, even though most people can't tell the difference.So what is the difference?"Pepsi is sweeter than Coke, so right away it had a big...
View ArticleThe 10 Most Fascinating Brands To Watch In 2013
The New Year brings significant challenges for many brands. Here are several brands that are worth keeping an eye on as 2013 unfolds.J.C. Penney is implementing a major turn-around plan under the...
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