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Fanta Is Killing It While All The Other Big Soda Brands Are In A Slump
U.S. soft drinks sales declined last year for the seventh straight year as prices rose and consumers opted for healthier beverage options, reports Natalie Zmuda at AdAge. Industry heavy weights Coke,...
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14 Companies That Reversed Their Horrible Attempts At Rebranding
Rebranding is a tricky business for any company, and yet in many cases change is inevitable if brands want to grow. If well done, it can lead to unprecedented success. Take, for example, Old Spice or...
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The Kremlin Is Helping Two Foreign Corporations Buy Up Russia's Milk Market
MOSCOW——If Russia’s Agriculture Minister, Elena Skrynnik, went to the trouble last week of decrying adulteration of Russia’s milk, then one thing is certain – the Franco-American syndicate which sells...
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Get Ready For A Big Revamp At Your Local Family Dollar (FDO, DG)
Dollar stores are killing it. Industry leader Dollar General is opening hundreds of new stores for the fourth year in a row, and it now has around 30 percent more locations than top competitor Family...
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This Tiny Brand Strategy Firm Makes The Big Decisions For PepsiCo, Dominos...
PepsiCo is a $66 billion corporation with nearly 300,000 employees. It has an enormous marketing department. It also has relationship with TBWA Worldwide, a giant advertising company. Yet Pepsi trusts...
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These 10 Corporations Control Almost Everything You Buy
A chart we found on Reddit.com today shows that most products we buy are controlled by just a few companies. It's called "The Illusion of Choice." Ever wonder why you can't get a Coke at Taco Bell?...
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Here's Pepsi's New Campaign With Nicki Minaj—In Today's Ad Brief
Pepsi will launch a new global campaign featuring Nicki Minaj around the tagline "Live for now." The commercial isn't yet available but this, allegedly, is footage of her shooting the spot in...
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Here's The Worst Thing About Pepsi Exhuming Michael Jackson's Corpse (PEP)
Pepsi has struck a deal with Michael Jackson's estate to put images of the singer on 1 billion of its cans. There are many questionable things about this deal—the suspected child abuser is dead, after...
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The Pepsi Creator's Kids Just Smacked The Company With A Huge Lawsuit (PEP)
NEW YORK (Reuters) - The heirs of Richard Ritchie, the man who developed the formula for Pepsi-Cola in 1931, sued Pepsico Inc on Friday, saying they wanted to erase any doubt that his documents were...
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Nicki Minaj Makes Her Commercial Debut With Pepsi ... And It's In 3D
Pepsi is desperately trying to stay relevant with a new extended commercial featuring the eccentric rap diva Nicki Minaj. Last week, the soft drink company announced that it will release cans with the...
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It Took Pepsi Execs Nine Months To Figure Out How The Brand Is Different From...
Brad Jakeman signed on as president of global enjoyment and chief creative officer of Pepsi last year and was tasked with developing the identity of Pepsi's biggest drink brands. First, he had to...
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How Pepsi's Incessant Management Shuffles Led To A Collapse In Sales (PEP)
The appropriate reaction to the news that PepsiCo has reshuffled its senior marketing management—again—is laughter. The number of recent reorganizations at the beverage and snack group is now beyond a...
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How Pepsi Went From Coke's Greatest Rival To An Also-Ran In The Cola Wars...
When Diet Coke surpassed Pepsi to become the No.2 soda in America, it was as if the Cola Wars had finally declared a winner: Coca-Cola. Some may argue that the Cola Wars were over long ago. Fortune...
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Out Of Ideas: The Pepsi Challenge Is Back (PEP, KO)
PepsiCo Beverages Canada is bringing back The Pepsi Challenge, Pepi's famous head-to-head blind taste test with Coca-Cola that first debuted in 1975. According to a press release, the "Pepsi Ultimate...
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Taco Bell's Idea Of A Breakfast Drink Is To Mix Mountain Dew With Orange Juice
Taco Bell wasn't kidding when it said that there's more food innovation on the way. Someone recently posted this pic of signage for Taco Bell's latest concoction on Reddit. It's called Mtn Dew A.M. —...
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Twitter Makes Its Biggest Partnership Deal Ever—Here's Today's Ad Brief
Pepsi and Twitter have started a year-long global campaign that is the biggest partnership a marketer has made with Twitter to date. It will include video (live streaming and original), pop-up...
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16 Failed Soda Brands You'll Never See Again
Some soda brands just don't resonate consumers, so they get taken off supermarket shelves, never to return. The most memorable ones have worked their way into soda lore, refusing to be forgotten. Some...
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Ridley Scott Made These Visually Stunning Ads Before He Directed 'Prometheus'
"Prometheus" opens June 8, and it marks a welcome return by director Ridley Scott to the "Alien" franchise. He directed the first, and best, version of the aliens vs. humans epic in 1979. It was only...
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This Exchange Between CEOs Shows How Immensely Important McDonald's Is To...
Neville Isdell, former chairman and CEO of Coca-Cola, revealed a remarkable little anecdote in his book "Inside Coca-Cola" that shows just how much Coca-Cola values its relationship with the world's...
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Report Finds Traces Of Alcohol In Popular Sodas
Some of the most recognizable brands of soft drinks contain low traces of alcohol, reports Nadia Mayen of Al-Arabiya. The research, done by the National Institute of Consumption in Paris and published...
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