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See Which Major Restaurants Serve Coca-Cola Vs. Pepsi
We researched 34 of the top restaurant chains to see if they offered Coke or Pepsi. Coke comes out the undisputed winner, with big contracts with McDonald's, Subway, and Burger King.Pepsi still has...
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Pepsi Tells Us Why A Super Bowl Ad Should Never Just Be A One-Off
Pepsi-owner PepsiCo is spending a huge amount of its budget on the Super Bowl this year.It has a raft of ads and marketing activity planned for the big game across its portfolio of brands. Not least:...
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Pepsi is buying back $12 billion worth of shares
(Reuters) - PepsiCo Inc <PEP.N> reported a better-than-expected quarterly profit, helped by higher sales at its Frito-Lay snack business, and said it would buy back shares worth up to $12 billion...
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If activist investors are targeting female CEOs, it isn't just sexist — it's...
"Do activist investors target female CEOs?"Dealbook columnist Andrew Ross Sorkin ruffled some feathers on Wall St. earlier this week when he posed that question for a piece.If it's not obvious, the...
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This chart shows why Keurig is hot for cold beverages
Keurig Kold is coming, the company's executives told its audience at the Consumer Analyst Group of New York conference earlier today, and it aims to capitalize on a $50 billion market.This is a huge...
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Coca-Cola and Pepsi are taking a hit from the surging US dollar
NEW YORK (AP) — The biggest obstacle for Coca-Cola and Pepsi these days isn't tied to taste tests, the declining popularity of sugary drinks or even their century-long rivalry. It's the surging U.S....
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Pepsi surpasses Diet Coke in huge soda shift
Pepsi-Cola has surpassed Diet Coke to become the No. 2 soda brand in the US behind Coca-Cola. Diet Coke volume fell 6.6% in 2014, according to the trade publication Beverage Digest.The drink now has a...
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10 things in advertising you need to know today
Good morning. Here's everything you need to know in the world of advertising today.1. Yahoo's recovery is so weak it is set to be overtaken by Twitter on digital display ad revenues in the US this...
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The end of the Coke era (KO)
Too many times in recent months, headline writers have had reason to write that "Coke is losing its fizz."Pepsi-Cola surpassed Diet Coke to become the second-biggest soda brand in the US, Coca-Cola's...
View Article5 subliminal sex messages hidden in ads for wholesome brands
Subliminal messaging has been part of advertising for a long time. And more often than not, that messaging is related to sex in some way.Here are five examples of innocent products that hid some risqué...
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The NBA just dealt a major blow to Coca-Cola
PepsiCo has won exclusive sponsorship rights for the National Basketball Association, ending Coca-Cola's 28-year run as the league's official sponsor.Mountain Dew will be the leading soft drink in the...
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Pepsi blames the US dollar for a big revenue decline (PEP)
PepsiCo said its quarterly revenue fell 3.2 percent, largely due to a strong dollar.The company's net revenue fell to $12.22 billion in the first quarter ended March 21, from $12.62 billion a year...
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Diet Pepsi is getting rid of one of its cornerstone ingredients in a...
Diet Pepsi is removing aspartame from its recipe. "The company will begin to replace aspartame with a blend of sucralose and acesulfame potassium in Diet Pepsi, Caffeine Free Diet Pepsi and Wild Cherry...
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The 10 most purchased brands in the world (KO, ULVR, PG, NSRGY, PEP)
Every year, the research company Kantar Worldpanel launches its annual Brand Footprint study, revealing the most chosen and fastest growing consumer-packaged goods (CPG) brands in the world.The study...
View ArticlePepsi is taking an audacious swipe at Coke's polar bears (KO, PEP)
The rivalry between cola giants Pepsi and Coke has long been fierce — and now Pepsi is cranking it up gear.On Monday, Pepsi launched a new ad campaign, created by ad agency Motive, that takes direct...
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Pepsi just revealed a new solution to declining sales
Millennials are steering away from soda, and PepsiCo is investing in healthier options to keep up with them.PepsiCo recently announced a new line of carbonated craft beverages called "Stubborn...
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People are freaked out because they keep finding 'help me' messages under the...
People across the US have been finding desperate messages pleading for help under the caps of their SoBe beverages, BuzzFeed News reports. The message reads, "HELP ME TRAPPED IN SOBE FACTORY."...
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PepsiCo Q2 profit beats expectations (PEP)
(Reuters) - PepsiCo Inc reported better-than-expected quarterly profit and sales and raised its full-year adjusted earnings forecast as higher prices helped drive revenue growth in its beverages...
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Diet Pepsi is dramatically changing for the first time in 30 years
Diet Pepsi is removing aspartame from its recipe. The new formula will hit stores on Monday, marking the first big change in 30 years, Bloomberg reports. "The company will begin to replace aspartame...
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How Pepsi CEO Indra Nooyi motivates herself every morning
A few years ago, investors were trying to get the board to force out PepsiCo CEO Indra Nooyi, but, after years of flat stock prices, PepsiCo has recently beat expectations in both revenue and profit...
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