Every year, the research company Kantar Worldpanel launches its annual Brand Footprint study, revealing the most chosen and fastest growing consumer-packaged goods (CPG) brands in the world.
The study analyzes 11,000 brands in 35 countries and ranks them based on Consumer Reach Points, a metric based on how many households around the world are buying a brand and how often.
Kantar Worldpanel also provides data on the most bought brand in each of the countries it looks at. Some you may never have come across before.
10. Tide — owned by P&G. The detergent brand is also known as Alo, Vizir, or Ace in some countries.
Consumer Reach Points: 1.44 million.
9. Dove — owned by Unilever. The toiletries brand has moved up three positions in the rankings since last year's report.
Consumer Reach Points: 1.46 million.
8. Knorr — owned by Unilever. Knorr's stock cubes, flavor pots, and powder mixes are popular the world over, but the brand's ranking has fallen one place since last year's study.
Consumer Reach Points: 1.65 million.
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