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Brand marketing salaries, revealed: What top advertisers like Pepsi, Verizon,...
Top brands in consumer goods industries like apparel, packaged goods, and fast food continue to support the global ad ecosystem, even as traditional media outlets lose ground to online platforms.These...
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How PepsiCo's trends forecaster is using artificial intelligence to scan...
Summary List PlacementConsumers are more likely to think of artificial ingredients than artificial intelligence when they see a bag of chips or a bottle of soda. But for PepsiCo's forecaster, the...
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Here's what recent tech job postings tell us about Walmart's push to use...
Summary List PlacementWalmart is focusing heavily on technology and pursuing a big revamp of internal and advertising operations as the company tries to take on Amazon in the lucrative ad industry. The...
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The life and career of Tony West, the Uber executive married to Kamala...
Summary List PlacementDuring his nearly 30-year career, Tony West has deftly navigated the halls of government, big business, and Silicon Valley. As Uber's chief legal office, West, 55, has spent the...
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How Quaker Oats ascended to become one of PepsiCo's fastest-growing brands...
Summary List PlacementAt the end of 2019, Quaker Foods' sales growth was trailing both PepsiCo's beverage and snack-focused divisions. The brand was also facing questions from analysts about its...
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PepsiCo designers reimagined the classic 2-liter bottle working from home...
Summary List PlacementPepsiCo redesigned its two-liter bottles, and it relied more on 3D printing and virtual reality technology than ever before.In the midst of the two-year redesign project, the...
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PepsiCo salaries revealed: The beverage giant is looking to fill hundreds of...
Summary List Placement2020 was a year of layoffs and shedding brands at Coca-Cola as the company instituted a new structure and dealt with fallout from the spread of coronavirus.But PepsiCo, Coke's...
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Beyond Meat and Pepsi partner for plant-based protein snacks and drinks
Summary List PlacementOn Tuesday, soft-drink giant PepsiCo and plant-based protein purveyor Beyond Meat announced a new joint venture to "develop, produce, and market" plant-based-protein snacks and...
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Insider Retail: The Outdoor Voices comeback story and why retailers cutting...
Summary List PlacementIn a week dominated by more coronavirus vaccine updates and GameStop's insanely soaring share price, retail once again finds its way into the mainstream news cycle. That's right!...
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PepsiCo is rebranding Aunt Jemima products as Pearl Milling Company as it...
Summary List PlacementAunt Jemima syrups and pancake mixes will be rebranded as Pearl Milling Company, PepsiCo said on Tuesday. "Though new to store shelves, Pearl Milling Company was founded in 1888...
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Pepsi will release a mango-flavored soda next week, its first permanent...
Summary List PlacementFor the first time in five years, Pepsi is unveiling a new, permanent soda flavor.Pepsi Mango will roll out nationwide on Monday, March 22, the soda company said Thursday. Pepsi...
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Mountain Dew is unveiling Frost Bite Zero Sugar at Walmart starting Monday
Summary List PlacementMountain Dew is launching a zero-sugar version of its Frost Bite drink at Walmart starting Monday, March 22. Mountain Dew Frost Bite Zero Sugar will be sold at over 4,300 Walmart...
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Comcast's Peacock faces new tests from advertisers, viewers
Summary List PlacementHi and welcome to this weekly edition of Insider Advertising, where we track the big stories in media and advertising. I'm Lucia Moses, deputy editor here.Remember you can sign up...
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21 advertising execs who are finding new ways to target people in a...
Summary List PlacementDigital advertising as we know it is fundamentally changing.Apple and Google's moves to phase out longstanding ad targeting practices and privacy laws like California's Consumer...
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A top Fortune 500 CEO recruiter shares the one trait to develop if you want...
Summary List PlacementFor over three decades, Clarke Murphy has helped the biggest companies name their next CEO. For the last eight years, as the CEO of consultancy Russell Reynolds Associates, Murphy...
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Cold-brew coffee startup Rise is suing Pepsi for using its name for a...
Summary List PlacementA startup coffee brand is suing PepsiCo, claiming that the beverage giant used its trademarked name when it launched a new energy drink earlier this year.Rise Brewing Co. claims...
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Big food companies are constantly scanning the startup world for ideas....
Summary List PlacementHaving a good idea as a food or beverage startup is one thing. Protecting it, especially as an upstart brand, can be an even harder task.Insider reported in June that two beverage...
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The CEOs of major companies are increasingly talking about inflation. Here's...
Summary List PlacementThe country is reopening and the economy is recovering from the pandemic, and while COVID-19 cases are down, prices for goods and services are on the rise. President Joe Biden's...
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Frito-Lay factory workers in Kansas are striking, citing 80-hour workweeks...
Summary List PlacementHundreds of Frito-Lay workers in Topeka, Kansas have been striking over forced overtime and low pay.Around 600 of the plant's about 750 workers voted to rejected a proposed...
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Bernstein analysts think infamous activist investor Nelson Peltz could be...
Summary List PlacementNelson Peltz is leaving Procter & Gamble's board of directors. Some analysts already have theories about where the activist investor might go next.Peltz plans to depart the...
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