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PepsiCo says it's difficult to find 'high-quality' places to advertise online...
PepisCo will bet more of its increased marketing budget this year on digital but it is finding it harder to know where to spend that money due to a dearth of quality platforms.The big constraint on...
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The 10 things in advertising you need to know today (PEP, ADS, BUD, TWX, NFLX)
Good morning. Here's everything you need to know in the world of advertising today.1. PepsiCo said it's difficult to find "high-quality" places to advertise online.The big constraint on moving more to...
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Consumers have a new mentality that is helping Coca-Cola and Pepsi pull off...
A majority of Americans are "actively trying to be healthier."That means that companies are profiting from selling products branded as healthy — even if those options aren't necessarily good for you....
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18 'healthy' beverages that surprisingly contain a ton of sugar
Sugar appears in unsuspecting foods and beverages.According to the World Health Organization, the maximum amount of sugar people should consume in a day is less than 10% of their daily caloric intake,...
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The UK just announced a tax on sugar — and it’s scary news for Coca-Cola and...
The UK will soon tax the makers of sugary soft drinks based on the amount of sugar in their beverages. Chancellor George Osborne announced a tax that will be imposed directly on the soft drinks...
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Gatorade is developing a 'smart cap' that keeps track of hydration
Athletes’ latest high-tech tool may be a bottle of Gatorade.The sports beverage brand is developing a "smart cap" that communicates digitally with a band aid-like sweat patch to track users’ hydration,...
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Consumers are getting wiser about an unhealthy additive to drinks — and it’s...
The soda industry is facing major backlash for the amount of sugar in its beverages. However, now consumers are realizing just how sugary sports drinks can be — and it’s causing major changes in the...
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19 failed soda brands you'll never taste again
Some soda brands just don't resonate with consumers, so they get taken off supermarket shelves, never to return.The most memorable ones have worked their way into soda lore, refusing to be forgotten....
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Consumer and retail news: 10 things you need to know today
1. You might soon be able to pay for goods in-store using Facebook MessengerClues in the code of the iPhone Facebook Messenger app — which includes commands such as "pay in person" and "pay directly in...
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Coke and Pepsi are facing a terrifying reality
Americans cut their soda intake yet again in 2015.The total volume of soda consumed in the US dropped 1.2% in last year, compared to a drop of 0.9% in 2014, according to Beverage Digest's annual...
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Pepsi needs to ditch its new hipster attitude
Pepsi is trying to rebrand as an authentic, craft-oriented soda — but there is no reason to believe that consumers will be fooled by the makeover. On Wednesday, PepsiCo revealed Mtn Dew Black Label, a...
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Consumer and retail news: 10 things you need to know today
1. Chipotle might be launching a burger chainChipotle filed a trademark application for the phrase "Better Burger" this month. The chain could be a competitor to higher-end burger chains like Shake...
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The strong dollar squashed Pepsi's sales (PEP)
(Reuters) - PepsiCo Inc's quarterly sales fell 2.9 percent, the sixth straight quarter of decline, hurt by a strong dollar and weak revenue in some markets including Latin America and Europe.The net...
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Pepsi isn't a soda company anymore
Pepsi is shifting away from the soda that made it famous. PepsiCo CEO Indra Nooyi said on Monday that less than 25% of the company’s global sales are from soda, reports The Associated Press. Instead,...
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The future of Coca-Cola and Pepsi depends on this unexpected beverage
In the next few years, bottled water will likely overtake carbonated-soft-drink sales. However, instead of panicking, Pepsi and Coke are investing. On Monday, PepsiCo CEO Indra Nooyi said on Monday...
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Diet Coke is becoming completely unrecognizable outside of America
As Coke tries to convince customers to drink more soda, the company is completely changing the looks of some of its most famous beverages.Coca-Cola announced on Monday that cans and bottles of...
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The future of Coke and Pepsi depends on this unlikely beverage
As consumers ditch sugary soda, Pepsi and Coke are looking for a new type of beverage to save their business. Coca-Cola recently said its "sparkling" sales, including its name-brand soda, remained...
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Junk food companies are trying to survive with an unlikely strategy
As Americans become increasingly invested in health and nutrition, some of the most infamously unhealthy companies are trying to regain their trust by encouraging consumers to eat — and buy — less...
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Nelson Peltz made a killing betting on Pepsi, and now he's out
Activist hedge fund manager Nelson Peltz has sold his stake in PepsiCo.Shares in the company were down 1.5% around 3:20 p.m. on Friday.Peltz took a stake in PepsiCo in late 2012, and later pushed the...
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Coke and Pepsi are making America healthier with the 'marketing trick of the...
Bottled water is taking over America. Even surprising, stereotypically less than healthy companies like Coke and Pepsi are banking on the beverage, as they expand into healthier options.Americans have...
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